Brand = Branding + Customer Experience
Your brand is so much more than a logo.
Your brand is the opening night of a play.
Your branding is everything included in the months of preparation preceding opening night.
Allow the audience to see all of your hard work set in motion and voila, we have a Brand, people.
However, show up to opening night underprepared, and suddenly your brand isn’t looking so great my friend.
This is where I come in.
Our Process looks a little something like this…
I gather the necessary background information.
We collaborate to uncover & develop your Core Elements of a Brand.
I synthesize our work into an actionable, beautiful, and comprehensive Brand.
Why & How
Having a centered, effective and authentic-to-who-you-are Brand creates your foundation for all future successes. Your Branding work provides the boundaries to work within, the guideposts to follow in decision-making processes, and the end-goal Big Picture Vision for your entire team to work toward. Successful Branding can last your business a decade or more, especially with the help of a Brand Strategist.
I work with you and/or your team to workshop through your Mission Statement, Core Values, Value Proposition, Target Market, Ideal Customer, and Brand Personality. These are what I call the Core Elements of a Brand. If you'll notice, I do not offer Brand Identity work (logo, color scheme, fonts, etc.), though everything that we do can be presented to an expert Graphic Designer within my community, thus enabling them to create your visual identity.
Finally I can take this work and create a 6-month Social Media Strategy that marries your Branding, Business Goals, and Social Media together into an actionable, step-by-step plan. Though I call this a Social Media Strategy, I often find that it goes way beyond Social Media into being a tangible guide for all elements of your business.
Brand Strategy Sessions include…
Two video session trainings
Unlimited access to my guidance & support
Copywriting and editing by me to create a polished finished product
You will receive…
Printable PDF of your brand new Brand
Guidelines on Brand Implementation
(1) post-implementation check-in
Interested in adding a Custom 6-month Social Media Strategy? Buy the two together for over $400 savings.