Cart 0


Building the firm foundation for your burgeoning Business Empire.

Meet Social Media School, the apprenticeship you need to to stop feeling like a slave to the whims of our ever-changing Social Media landscape. It’s time to hone your skills and master Social Media as the powerful and effective tool that it is. So clock in my friend, let’s get to work.

Social Media School is currently open for pre-enrollments, with launch set for October 25, 2019.

Are you tired? Overwhelmed? Frustrated? Over-worked?

Does it feel like you’re doing everything you’re supposed to, but still not seeing results?

Is Social Media sucking the life out of you?

Do you find yourself wondering if there’s any real purpose to your seemingly constant efforts?

I don’t know about you, but Social Media exhausts me. There’s always some new algorithm update to keep track of, a hot new tactic everyone says you should be using, and of course the never-ending questions that keep you up in the middle of the night like how do I get more followers and why is no one engaging with or purchasing from me? Of course, turn to Google or a Facebook Group for answers and all you end up finding is more questions.

Sit in that overwhelm for too long and soon you’ll find yourself depleted, ready to quit. Why did I ever think this would work in the first place? It’s all just too hard. Maybe I’m not cut out for this.

If only there was an easier way.

Artboard 1.png

The good news?

(There is.)

The problem with the way people approach Social Media these days is that they try to “keep up” with it, even saying things like they’ve fallen off the wagon or have to keep up with the game. Whenever I hear someone speak about Social Media in that way, my follow-up question is always: why are you letting this little app control you like that?

No app should have the power to produce guilt, burnout, and depression - and yet this is precisely what we allow our socials to do when we submit ourselves as slaves to the ever-developing machine that is Social Media.

I say no more.

In Social Media School, not only do I give away all of the answers to questions you may not have even known you had, I also promote healthy practices and rewire your brain to see Social Media as a tool that you wield (skillfully) to get the job done (efficiently).

No more time wasted. No more hours spent writing one caption. No more end-of-day “insta-guilt” when you realize you haven’t posted. No more, no more, no more. We’re taking everything you think you know about Social Media, putting it in the compost bin, and creating healthy soil in which your beautiful new digital relationships will flourish.

Are you ready?

The people are saying…

In order to validate the value of Social Media School, I invited 101 people to try it out FOR FREE. Here’s what they had to say about it.

“Carly, your course has changed my whole business ethos - and that wasn’t even why I signed up. I have learnt so much about showing up authentically in a very non-authentic world online, and how to do the same for my VA clients and my coaching clients. So thank you from the bottom of my heart. Every single minute of [Social Media School] has been invaluable in designing my own business, and in working with other clients!”

- Natalie G., Career Coach

"This is awesome Carly! I love the way you break everything down. Every video is sooooo helpful. I know I keep saying that but it’s true. I’m amazed with the value of each one I watch. Love, love, love these classes!”

- Marcia D., Virtual Assistant

“You all, Carly's course is amaaaaaaziing. You are really missing out if you don't take it. And it's about so much more than social media. When you take it, you get tons of helpful information about branding and marketing in general. I am learning so much more than I ever thought I would! Carly, your course has basically changed my world!”

- Jane S., Web Designer & Copywriter

Artboard 1.png

why social media school?

I’ve done all the work, now I can bring you all of the answers.

Social Media is meant to be a tool in your entrepreneurial tool-belt. A powerful and multi-purpose one, sure, but it is not the end-all-be-all that people make it out to be, and it will only be effective if we are using it well. Like any great crafts(wo)man, we have to know how to wield our tools with precision, purpose, and efficacy. 

My dad is an amazing craftsman - he can put a nail in place with two perfectly-placed hammer hits. Meanwhile I’ll be over here swinging the same hammer 20 times trying to get the same job done, while also probably hurting my thumb in the process. What’s the difference between me and my dad? One of us knows how to wield the tool, while one of us is simply trying to mimic the others actions, hoping for similar results. I’ll let you guess who’s who.

When I started my research into Social Media for business three years ago, I was just like you: swinging and missing and swinging and missing and getting beaten down in the process. But through my extensive studies, experiences, and most of all, my failures, I’ve learned so much that I know will be helpful to you.

There is so much information out there on what you should or could be doing, much of which is helpful, while others are redundant, confusing, time-consuming, or straight up useless. And if you don’t know what you’re looking for (or maybe even don’t know what you don’t know you should be looking for), you’ll likely end up stuck in the quagmire that is search engines and Facebook groups.

I got tired of seeing the same questions pop up over and over and over again on these platforms with incoming answers as varied as the people who were offering them, so I decided that now was the time to create a formulaic system for foundational success.

And thus, Social Media School was born.

The one-stop shop built for entrepreneurs like you who want to harness the power of Social Media to build your Business empire.

Social Media School

Social Media School is jam-packed with value built especially for the entrepreneur who wants to do it all (but do it all well). You have your business, your product/service, your big dreams - now it’s just about sitting down and actually accomplishing them. Social Media can help, sure, but Social Media School definitely will.

You know you have to use Social Media in this digital-centric world, it’s simply the how (and maybe the why) that’s holding you back. So let’s get that entirely out of the way and make sh*t happen. What are you waiting for?

Here’s what we’ll cover:

  • Branding: Ideal Customer? Mission Statement? Core Values? Value Proposition?

  • Platforms: What platforms should you be on? How can you optimize them?

  • Content: What should you talk about? How can you create content that converts?

  • Strategy: A no-nonsense Social Media Strategy that makes everything make sense.

Plus - you’ll also get access to a ton of PDF resources, 1-on-1 access to personalized help from me, and a post-course invite to the magical world that is our Facebook group in which I share additional live and recorded trainings to capitalize on everything you’ve learned in #SMSwithCarly.

Artboard 1.png

After Social Media School, you will have a Personalized Social Media Strategy that includes:

  1. A clear, cohesive, and foundational understanding of your Brand.

  2. Competitor Research with insight into how to position yourself in your market, even if it’s saturated.

  3. (3), (6), and (12) month business goals, with corresponding Social Media goals and KPI’s (Key Performance Indicators).

  4. Entirely optimized Social Media Platforms.

  5. A firm grasp on the Consumer Decision Journey (an update on “the Funnel”), with knowledge on how to create Content for each stage of the journey.

  6. (3) Content Pillars that will guide all of your content creation and curation.

  7. Monthly Content Calendar, with understanding on how and when to utilize Sales content.

  8. A Story strategy.

  9. An Engagement Strategy.

Not to mention absolute confidence in the fact that you now know where you’re going in your business and how you’re going to get there with the help of Social Media.

Here’s what we cover:


  1. Welcome to Social Media School

  2. Our Ethos

Module 1: Introduction to Branding

  1. Defining “Branding”

  2. Core Values

  3. Mission Statement

  4. Value Proposition

  5. Target Market & Ideal Customer

  6. Brand Personality

Module 2: Introduction to Platforms

  1. Choosing Your Platforms

  2. Introduction to Instagram

  3. Introduction to Pinterest

  4. Introduction to Facebook

Module 3: Introduction to Content

  1. Creating Platform-Specific Content

  2. Creating Your Content Pillars

  3. Creating High-Value Content

  4. Creating Video Content

Module 4: Introduction to Strategy

  1. Understanding the Consumer Decision Journey

  2. Content that Connects to the Buyer Path

  3. SMART Goals, KPI’s, and Your Big Picture Vision

  4. Create Your Custom Social Media Strategy (!!)

In addition…

After you complete this Course, you’ll get access to our Private Facebook Group in which I host regular trainings on various advanced topics such as:

  1. Introduction to additional platforms: LinkedIn, Youtube, and Twitter

  2. In-depth Strategies for Success on Pinterest, Instagram, and Facebook

  3. Trainings on Relevant Systems and Tools

Artboard 1.png

Know your tools, use them well. 

Get rid of the overwhelm, frustration, and anxiety surrounding Social Media and replace it with pure confidence, excitement, and understanding of exactly what you need to be doing (plus the when and how).

You are so capable of success.

All you need is someone to come alongside you and hold your hand for a bit. With my guidance and training, soon you’ll be standing on your own two feet, ready to take the social media (& business) world by storm.

Social Media Training.png

When you invest in #SMSwithCarly, you’re getting an absurd amount of value.

Here’s a recap on what you’re getting:

- An in-depth understanding of your Brand which can last you a decade (or more) as the Foundation for your entire business. I run workshops for over $5,000 on this very topic!

- Personalized assistance every single step of the way.

- Custom 6-month Social Media Strategy, usually costing $750.

- Invaluable foundational trainings that would have otherwise taken you hours (if not days or weeks!) to uncover on your own, all compacted into neatly-designed and actionable Modules.

And seriously, so, SO much more.


Social Media is an ever-evolving tool that seems to shift and change with each passing day. That’s why every single training is based on Core Marketing Principles that have already proven to stand the test of time, and that will adapt to every update that Social Media throws your way.

I am passionate about bringing you the best, most effective trainings that you can possibly find. That’s why I offered this entire training to 101 people for free - so that I could validate its value and prove to you (and me!) that it is worth your investment.

Artboard 1.png


Is this training applicable to people wanting to become Social Media Managers?

Abso-freaking-lutely, my friend! I’ve had SO many people take the course already who are beginner SMM’s, and they’ve loved the insider access to the real-life tools, strategies, and tactics of someone ahead of them in their career!

What if i sell products, not services? Should I sign up?

#SMSwithCarly is literally every piece of foundational information that you need to know to effectively use Social Media as a business tool - regardless of who you are, where you’re located, or what you sell! Every piece of information that I’ve included is based on Core Marketing Principles that have already stood the test of time, thus you can be sure that these foundational trainings truly will set you up with that firm foundation you’re missing!

I hate social Media, but I know I need to use it for my business. Will this course be useful to me?

Yes, a thousand times yes. The way that I preach (and practice) Social Media is from a place of healthy boundaries, non-judgement, and personalization to you, your capabilities, and goals. I’ve had so many students and clients say that the way I train leaves them with an entirely new relationship with Social Media - one in which they finally feel in control and relaxed.

I know nothing about social media. Will your course help me, even at ground zero?

Yes! This course is a foundations course that will meet you where you’re at and quickly lift you to complete confidence in . your abilities to succeed on Social Media. Plus, I’m available to you to answer any additional questions that you may have - no matter how seemingly basic or small!

I already know social media quite well, as I’ve been using it for what feels like forever. Do you have new information to offer me?

To this I ask, are you already seeing the results you’re after on Social Media for business? If you are, or you are definitely on track to, then this course might not be for you. You seem to have a pretty good grasp on it!

However, if you’re someone that posts pretty pictures, writes nice captions, and still isn’t seeing the results you’re looking for, then I have information that will likely shake up your entire relationship with Social Media and build new tactics and strategies that will lead you to success.

Have additional questions? Ask them here.

Carly Jo Bell WHOLEco Media

I’m Carly

Rebel Social Media Marketer who firmly believes that Social Media for business can still feel like fun. How? By prioritizing authentic connection all while making your time spent online worth it. I am a Branding and Social Media expert who helps everyone from brand-spanking-new solopreneurs to well-established brick and mortars develop and implement a personalized Social Media Strategy that speaks from their brand and takes them straight to their business goals.

No more humming and hawing about what everyone says you should do, I’m all about giving my followers, students, and clients the foundational tools for success that they can then build off of in a way that suits their individual capabilities and practicalities, forever removing the overwhelm, frustration, and anxiety from your relationship with Social Media and replacing those feelings with that of worthiness and confidence.

What’s my why? Because I truly believe that we all have the right to achieve our dreams, and the only way we can truly do that is by collaborating with one another, each doing what we do best. And telling your Brand Story with the help of Social Media Marketing is what I do best!

Soon, with the help of Social Media School, you’ll be a whiz at this too. Let me hold your hand through the process, until you’re finally ready to launch into the world of Social Media for Business with massive success.


#SMSwithCarly is NOT for you if… 

  • You’re looking for a get-rich-quick plan of action on Social Media. Social Media generally takes (3) months to validate a strategy, and (6) to begin seeing legitimate results. We are working for your long-term success, not a short term whim.

  • You want to focus on Twitter, LinkedIn, or Youtube. These are not my areas of expertise, so Social Media School does not include these trainings. However, in our Private Facebook Group (to which you’re invited to join upon completion of the course), I will be bringing Guest Experts in to cover the basics of these topics.

  • You already are thriving within the Social Media world, with knowledge that’s successfully taking you to your business goals. If you simply wish to join the Private Facebook Group for the Extended Expert Trainings, email me at carly@wholecomedia.com and we can discuss solutions.

  • Your main focus is on growing your Instagram following. While this training is included in the Private Facebook Group, that is NOT the focus of Social Media School.

  • You don’t plan on completing the course, or cannot afford the investment at this time. There’s nothing worse than making an investment in something you do not complete, or that you should not have paid for. My general rule of thumb is that I cannot afford something unless I can buy it twice. Please purchase responsibly.

Social Media School is for you if you’re planning on digging in to the Course material right away, are tired of searching near and far for the seemingly always-elusive answers, and are willing to invest the time and effort that it takes to not only learn the intricacies of this art and skill, but also to practice and implement what you’ve learnt.

Artboard 1.png