why social media school?
I’ve done all the work, now I can bring you all of the answers.
Social Media is meant to be a tool in your entrepreneurial tool-belt. A powerful and multi-purpose one, sure, but it is not the end-all-be-all that people make it out to be, and it will only be effective if we are using it well. Like any great crafts(wo)man, we have to know how to wield our tools with precision, purpose, and efficacy.
My dad is an amazing craftsman - he can put a nail in place with two perfectly-placed hammer hits. Meanwhile I’ll be over here swinging the same hammer 20 times trying to get the same job done, while also probably hurting my thumb in the process. What’s the difference between me and my dad? One of us knows how to wield the tool, while one of us is simply trying to mimic the others actions, hoping for similar results. I’ll let you guess who’s who.
When I started my research into Social Media for business three years ago, I was just like you: swinging and missing and swinging and missing and getting beaten down in the process. But through my extensive studies, experiences, and most of all, my failures, I’ve learned so much that I know will be helpful to you.
There is so much information out there on what you should or could be doing, much of which is helpful, while others are redundant, confusing, time-consuming, or straight up useless. And if you don’t know what you’re looking for (or maybe even don’t know what you don’t know you should be looking for), you’ll likely end up stuck in the quagmire that is search engines and Facebook groups.
I got tired of seeing the same questions pop up over and over and over again on these platforms with incoming answers as varied as the people who were offering them, so I decided that now was the time to create a formulaic system for foundational success.
And thus, Social Media School was born.